Marketing Case Analysis Article Example | Topics and Well Written Essays - 750 words

Marketing Case Analysis - Article Example In order to be able to accomplish something within the worldwide marketplace today, the organizations sales force depends more upon on attaining the precise consumer and product information, it does not really matter if it is inside the organization or outside .the organizations sales force requires a cohesive, prearranged technique to follow the consumer leads, the contact information, in addition to their descriptions. Along with this the management within these organizations is on the look out of a technique where they would be able to investigate in detail the past sales data for the future prospects. If an organization is able to consolidate the data storage along with regulating the sales tools also practices, the organizations contending within this atmosphere would help the organization respond swiftly to the changing consumer inclinations and alterations within the market place, routinely guiding the way to the sales staff plus push them follow up. Also to be able to recogni ze a lot more prospects to cross sell and up sell, a lot more efficiently estimate sales figures, focus upon refining the sales relationships .It is suggested that organizations can in fact now automate their sales force in order to guarantee that their sales are closed quickly. (Microsoft .com) Also it seems that what Sprint is going through now, is a situation where, they are striking their numbers. Thinking how many more follow up calls have been made until now. These issues are persistently being obsessed into the heads of the sales team.( Keith Rosen , 2008) What is notable is the fact it is true for a lot of sales professionals, that the pressure to arrive at quota or else achieve a definite level of performance. At the same time as retaining a monthly sales objective helps only to settle the mind upon the reward which is why the actual focus upon the result can actually mean more harm. By the end of every selling month, the disturbance along with the pressure can actually overpower as the salespeople move quickly to perform at the optimum to close the sales in order to accomplish their targets. ( Keith Rosen , 2008) Because while the act of selling is considered by most as the transmission of the sentiment behind the product or service. One can visualize the mind-set that these over pressurized sales people are conveying to their prospects. The constant worry in addition to the apprehension of having to close additional sales unintentionally puts unjustified strain on the prospects as well as cultivates a detrimental association from the beginning. ( Keith Rosen , 2008 ) To produce improved results, it is recommended that they modify the way they are closing these sales at Sprint or modify how they perceive the whole situation. Also in order to recurrently go beyond the organizations sales goals as well as better supervise the team's outlook, amending the way they think, so in order to grow to be procedure driven relatively than just being outcome driven. The probability is that the, salespeople who are exclusively alert on the end product lack the procedure within they would believe. Moreover, they put more efforts in trying to be in charge of the result; approaching for what they yearn for